In many markets, including Cambodia, the real estate industry is still viewed by some as just a transaction-driven business. Agents are seen as “middlemen” who simply connect buyers and sellers, collect a commission, and move on to the next deal.
But if we want to build trust, attract long-term investors, and raise industry standards, we must shift from being salespeople to being fiduciaries.
What Is a Fiduciary in Real Estate?
A fiduciary is someone who has a legal and ethical duty to act in the best interest of their client — not their own interest. In practical terms, it means:
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Putting client goals first, even if it means advising against a deal.
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Being transparent about market data, risks, and potential conflicts of interest.
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Keeping client information confidential at all times.
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Negotiating fiercely on behalf of the client, not just to close a sale.
Why Fiduciary Duty Matters
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Builds Trust in a Low-Trust Market
In markets where misinformation and speculation are common, being a fiduciary sets you apart as a trusted advisor. -
Creates Repeat Business and Referrals
Clients who feel you truly protected their interests will come back — and bring their friends and family. -
Protects Long-Term Industry Reputation
A fiduciary approach raises the entire profession’s credibility, attracting more serious investors and global partners.
Cambodia’s Opportunity
Cambodia’s property market is growing fast, with rising interest from international investors. This is the perfect moment to adopt fiduciary standards — not because the law demands it (yet), but because professionalism demands it.
If we lead with integrity now, we can shape an industry that’s trusted, sustainable, and profitable for decades to come.
Real estate isn’t just about closing deals — it’s about protecting dreams, wealth, and futures. Every client deserves an agent who acts as their fiduciary, not just their salesperson.
At Viniyuk Brokerage Solution, we live by this principle. Because when our clients win, we all win.
